“You get what you pay for,” goes the old saying, still relevant today. However, in this age of technology, it’s not just about being “cheap” but also about choosing the right sales channel. Shopee, the leading e-commerce platform in Vietnam, is the place to realize your business dreams!
Shopee: A Comprehensive Business Platform
Shopee, with its massive and diverse user base, is fertile ground for entrepreneurs. Selling on Shopee is more than just listing products and waiting for customers; it’s an art. You need to understand customer preferences, attract attention, and master effective order closing techniques.
Golden Tips: Learn How to Sell on Shopee
1. Product Selection:
“The tree desires tranquility, but the wind never ceases,” to succeed on Shopee, you need to “choose wisely,” selecting products that match market trends and customer interests.
- Catching Trends: Observe the market and identify trending products on Shopee that align with your capabilities. You can explore best-selling items on Shopee, trend statistic websites, or simply follow online business Facebook groups.
- Choosing Profitable Products: Beyond being “hot,” your products need to be profitable. Calculate your sourcing, shipping, and marketing costs, and compare them with the selling price to ensure optimal profit margins. “Durability lies in the user,” business requires persistence and sound financial planning.
2. Store Optimization:
“Teeth and hair are a person’s corner,” your Shopee store needs to be well-maintained and “presentable” to attract customers.
- Eye-catching Banner Design: The banner is the first “interface” to attract customers. Invest in an attractive banner design that clearly showcases your products and brand message. You can design banners yourself using simple tools like Canva or hire professional design services.
- Compelling Product Descriptions: “Kind words are better than a lavish feast,” invest in writing impressive product descriptions. Provide comprehensive information about the product, its usage, and benefits. Use simple, easy-to-understand language, incorporating humor or engaging stories to captivate customers.
- Quality Product Images: Product images are the “face” of your store. Choose high-quality, clear, and well-angled photos that accurately represent your products. You can use a smartphone for photos or invest in professional cameras for stunning images.
3. Sales Skills:
“Good wine needs no bush,” to have customers find you, you need to effectively “promote” your products.
- Professional Customer Service: “A heart of gold, a steadfast soul,” provide attentive and enthusiastic customer service. Address all inquiries quickly and clearly. Remember, the customer is “king,” treat them with utmost respect and care.
- Effective Order Closing Techniques: “A clever bird sings sweetly, a clever person speaks sweetly,” use skillful language, helpful advice, and attractive offers to “encourage” customers to finalize their purchases.
- Leveraging Marketing Tools: Shopee offers various effective marketing tools such as Shopee Ads, Vouchers, and Flash Sales. Utilize these tools to enhance outreach to potential customers.
4. Brand Development:
“If you want to eat, get in the kitchen; if you want to be rich, get into life,” build your own brand so customers remember you and choose you among thousands of other stores.
- Personal Branding: “With heart, comes reach,” build your personal brand on social media. Share knowledge, experiences, and interesting stories about your products and yourself.
- Enhancing Interaction: “People’s hearts are mirrors reflecting,” interact with customers on Shopee and social media platforms. Listen to their opinions, feedback, and resolve their issues professionally.
Business Story: From Student to Shopee Shop Owner
An, a final-year economics student, always wanted to earn extra income to cover tuition and fulfill her travel dreams. After exploring various online sales channels, An chose Shopee. Initially, An faced many challenges in sourcing products, taking product photos, and marketing. However, An did not give up. She diligently learned and improved her online selling knowledge, participating in Shopee business courses. With persistence and effort, An built a successful Shopee store, earning a stable income and realizing her dream of traveling around Vietnam.
“Learning from peers is better than learning from teachers,” An shared, “When facing difficulties, I often turned to online business Facebook groups, exchanged experiences with predecessors, and learned valuable lessons from them.”
Listen to Your Inner Voice, Achieve Greater Success!
“Worship brings blessings, avoidance brings peace,” the same applies to business. Maintain a positive mindset, and be sincere and dedicated to your customers. You will attract wealth and good fortune.
Conclusion
Learning how to sell on Shopee is not overly difficult. You just need persistence, effort, and learning from the experiences of those who came before. Remember, “failure is the mother of success,” don’t be discouraged if you encounter difficulties. Keep learning, honing your skills, and “dive in” to this challenging yet promising business path.
Wishing you success!