“Cheap stuff is for others, good stuff is for ourselves,” this proverb somewhat reflects the common psychology of consumers. When choosing a learning center, many people often wonder: “Is this center really quality? Is the tuition expensive?”. To attract and retain students, in addition to teaching quality, centers need to know how to “win over” customers with their own secrets.
1. Build a Reputable and Outstanding Brand
To build trust among students, the center needs to establish a solid brand that is well-known and trusted. Create a unique and distinctive style that reflects professionalism and dynamism.
Example: The English center X3English, with its advanced teaching methods and quality teachers, is always highly rated by students.
Invest in image and communication messages. Use social media channels, websites, videos, etc., to introduce the center, courses, teachers, and especially the achievements and positive feedback from students.
Expert advice: “Brands are built on customer trust and satisfaction.” – Prof. Dr. Nguyen Van A, education expert
2. Develop Attractive and Suitable Curricula
Have you ever heard the saying “Learning by doing”? An effective curriculum is a combination of theory and practice, helping students absorb knowledge easily and effectively.
Example: The Korean center HKPDT Q2012 with the “Learn Korean by topic” program, combined with practical communication activities, helps students communicate confidently after completing the course.
Put yourself in the shoes of the students and consider their needs, goals, and interests. From there, the center can design diverse courses suitable for each target audience, including:
- Course content: Update the latest knowledge, in line with market trends.
- Teaching methods: Creative, interactive, helping students take initiative in learning.
- Teachers: Dynamic, enthusiastic, experienced, and capable of conveying knowledge effectively.
- Tuition fees: Reasonable, suitable for students’ income levels.
3. Create a Friendly and Interactive Learning Environment
“A wise bird sings pleasantly, a wise person foresees opportunities.” A friendly and fun learning environment that creates conditions for students to exchange and interact helps them learn more effectively.
Example: The HKPDT Q2012 center organizes offline meetings and extracurricular activities to help students connect, interact, and learn from each other.
In addition, pay attention to factors such as:
- Facilities: Modern equipment, comfortable classrooms, and comfortable spaces.
- Student support: A team of professional consultants, supporting students in answering all questions and difficulties.
- Student community: Build a positive student community, supporting each other and sharing learning experiences.
4. Enhance Effective Communication and Advertising
“The tree desires calm, but the wind will not cease” – Effective communication is the way for the center to reach more potential students.
Use multiple communication channels:
- Social media: Facebook, Instagram, Youtube, etc.
- Website: Provide detailed information about the center, courses, promotions, etc.
- Email marketing: Send information about new courses, promotions, events, etc.
- PR: Enhance PR on websites, newspapers, television, etc.
Advice: “Convey the message clearly, attractively, and appropriately to the target audience.” – Communication expert Nguyen Thi B, Director of ABC Communication Company
5. Provide Professional and Dedicated Customer Care
“The customer is king” – Treat students with respect, thoughtfulness, and dedication.
Example: The HKPDT Q2012 center always closely monitors students’ learning progress and supports them in solving problems encountered during their studies.
Some effective customer care methods:
- Always stay in touch with students: Send emails, congratulatory messages, and inquire about their learning progress.
- Organize activities exclusively for students: Birthdays, holidays, gatherings, etc.
- Always listen to and respond to student feedback: Adjust the curriculum, improve service quality, etc.
- Build attractive incentive and promotion programs: to attract students to return and refer friends.
6. Apply Information Technology in Teaching
“Times create heroes” – Information technology is increasingly developing, and applying technology in teaching helps students access knowledge more easily and effectively.
Example: The HKPDT Q2012 center uses online learning software, helping students access lectures anytime, anywhere.
Some applications of information technology in teaching:
- Online learning: Online learning platforms, providing lecture content, exercises, interaction with teachers, etc.
- Digital learning resources: Reports, documents, lectures, etc., are digitized for easy access and use.
- Mobile learning: English learning applications on phones, tablets, etc., helping students learn anytime, anywhere.
- Interaction support: Interactive software, helping teachers and students interact online, more conveniently and effectively.
7. Understand Student Psychology and Build Good Relationships
“The human heart is like clear water, the soul is like the full moon” – Understand student psychology, build good relationships between teachers and students, and create learning motivation for them.
Example: Teacher Tran Van B, an English lecturer at the HKPDT Q2012 center, is loved by students for his fun teaching style, creating a sense of closeness and comfort.
Create a fun and comfortable learning environment:
- Communicate openly, creating a friendly atmosphere: Help students feel more comfortable and confident in learning.
- Praise and encourage students: Create motivation for students to try harder and achieve good learning results.
- Share experiences and life stories: Help students learn and grow.
Conclusion:
To attract and retain students, centers need to build a reputable brand, attractive curricula, a friendly learning environment, apply information technology effectively, and most importantly, provide professional and dedicated student care.
Do you have any questions about how to attract students to the center? Leave a comment below.
Contact us for detailed advice:
- Phone Number: 0372888889
- Address: 335 Nguyen Trai, Thanh Xuan, Hanoi.
We have a 24/7 customer care team, always ready to support you!
