“No business, no wealth” – This age-old proverb still holds true today. In the era of information technology explosion, online business has become fertile ground for those who dare to think and act. However, standing in a crowded online “marketplace,” how can your products shine and attract customers? The answer lies in the “secret” of learning how to run Google Ads – a powerful tool to help you reach millions of potential customers every day.
Right after the online science book marketing course, I applied Google Ads advertising for my new book, and the results were surprising; revenue tripled compared to the previous month!
What is Google Ads? Why Learn How to Run Ads on Google?
Imagine you own a store selling regional specialties. Instead of only selling to a few regular customers, you want to expand your market nationwide. At this point, you need a “loudspeaker” large enough to inform millions of people about your products. Google Ads is the “loudspeaker” you are looking for!
Google Ads is Google’s online advertising platform, where you can create advertising campaigns that appear on search results pages and Google partner websites.
So, what are the benefits of learning how to run ads on Google?
- Reach target customers: No more “blanket” advertising, you can target customers who are genuinely interested in your products/services based on their interests, age, gender, geographic area, etc.
- Increase brand awareness: Continuous advertising helps customers remember your brand. Gradually, they will trust and choose your products over competitors.
- Increase sales revenue: Effective advertising will attract customers to visit your website, learn about, and purchase your products/services.
- Measure effectiveness accurately: Google Ads provides detailed reporting systems, helping you track campaign performance, thereby optimizing advertising and saving costs.
Learn How to Run Ads on Google: A-Z for Beginners
Are you wondering where to start? Don’t worry, “HỌC LÀM” will guide you on learning how to run ads on Google from A-Z with these simple steps:
1. Define Your Goals and Target Audience
Before “diving into” running ads, clearly define what goals you want to achieve. Is it to increase brand awareness, increase website traffic, or boost sales revenue?
Next, sketch out your target customer persona. Who are they? Age? Gender? Interests? Purchasing behavior? …
2. Keyword Research
Keywords are the “key” to helping customers find you on Google. Research and select keywords related to your products/services, with high search volume and relevant to your campaign goals.
3. Set Up a Google Ads Campaign
Visit the Google Ads website and create an account. Then, you can choose the appropriate advertising format such as search ads, display ads, video ads, etc.
4. Choose Budget and Bidding Strategy
You can set a daily budget or a total budget for the campaign. Google Ads offers various bidding strategies; you can choose the one that suits your goals and budget.
5. Design Compelling Ad Content
Ad content is a crucial factor determining the success of the campaign. Write concise, impactful content that grabs customer attention and includes researched keywords.
6. Track and Optimize Your Campaign
After running ads, regularly monitor campaign performance through the reports provided by Google Ads. From there, you can adjust your budget, keywords, ad content, etc., to optimize campaign effectiveness.
Learning How to Run Ads on Google – Not Difficult, But Requires Perseverance!
Running Google Ads is an art, requiring learners to be persistent, perceptive, and constantly learning. Don’t be discouraged if you don’t see results immediately. Be persistent in monitoring, analyzing, and optimizing your campaign; success will come to you!
Want to Become a Google Ads Master?
Contact “HỌC LÀM” now – The place to nurture your dreams of getting rich!
Phone Number: 0372888889
Address: 335 Nguyen Trai, Thanh Xuan, Hanoi.
We have a team of experienced experts, ready to accompany and support you on your journey to conquer the peak of Google Ads.
In addition, you can refer to more articles about how to make money from posting study materials, how to match shoes for school, etc., on our website to update more useful knowledge.
